Our Story

Our name is our promise.

Kind water for every home — not just the ones that can afford it.

Why we started

It started with a question about Iowa's water.

Kind Water Co. was founded in 2021 — but the reason goes back further. Iowa ranks among the highest states in the country for cancer, and it's one of the few where the rate is still climbing, including among young people. The more we looked into why, the more one factor kept surfacing: water.

Across the Midwest, decades of nitrates, fertilizers, and pesticides used on farmland have worked their way into the water supply. City and county plants do important work — but they were never built to remove all of it, and what's left flows straight to your tap. We didn't think clean water should depend on what your utility can filter. It should be handled where it reaches your family: at your home.

Pouring a fresh glass of clean water
“Our name is our promise.”

Kindness means doing right by your home and your water — every single time.

Who's behind it

Built by a local. Run by a family.

Kind Water Co. was started by Ryan Brunton after more than a decade in home services. What began as a hard look at the Midwest's water became a family-owned, family-operated company with one belief at its core: every homeowner deserves genuinely clean water.

We're headquartered in Cedar Rapids, Iowa and Nashville, Tennessee — and every system is installed by our own local, licensed plumbing crews. Never subcontracted strangers.

Ryan Brunton
Founder & Owner
  • Family-owned & operated
  • Founded in 2021
  • Cedar Rapids, IA & Nashville, TN
  • Local, licensed plumbers
  • Fully insured & bonded
What we stand for

Four promises behind the name.

Transparency

Straightforward pricing and honest recommendations. You'll always know exactly what you're getting, and why.

Integrity

We recommend what your water actually needs — never the most expensive thing we can sell.

Servitude

We show up, we answer the phone, and we treat your home like it's our own.

Accessibility

Clean water shouldn't be a luxury for the wealthy. We make it attainable for every homeowner.

Backed for life

A warranty as nice as our name.

Lifetime
Warranty on parts
5 Years
On filtration media
1 Year
On installation labor

Find out what's really in your water — free.

Book a free in-home water test and see the Kind Water Co difference for yourself.

Whole-home water softening, filtration, and reverse-osmosis drinking water — professionally installed and built to last a lifetime.

Proudly serving homeowners across Iowa, Illinois & Tennessee
© 2026 Kind Water Co. All rights reserved.
“Our name is our promise.”