Privacy Policy

How we collect, use, and protect your information — including exactly how our text messaging works.

Last updated: August 2026

1. Introduction

This Privacy Policy describes how Kind Water Co. (referred to as we, us, or our) collects, uses, and protects the personal information you provide when you visit kindwaterco.com or request a water test, quote, or service. By using our website or submitting your information, you agree to the practices described here.

2. Information We Collect

Name, phone number, email address, and property address
Water and home details — water source, hardness concerns, system preferences, and any details you share about your home
Communication preferences — whether you have consented to receive text messages from us, and which type(s)
Automatically collected data — basic technical information such as browser type, device information, and pages visited

3. How We Use Your Information

Respond to your quote requests and water test inquiries
Schedule and confirm in-home water tests and installation appointments
Prepare and deliver quotes and system recommendations
Provide service updates, warranty support, and customer service
Send marketing or promotional messages, but only if you have expressly opted in
Comply with applicable laws and carrier requirements

4. SMS / Text Messaging

If you provide your phone number and opt in, we may send you text (SMS) messages. We collect separate consent for non-marketing messages (such as water test scheduling, quote updates, and installation notifications) and marketing messages (such as promotions, financing offers, and product updates).

Consent to receive text messages is not a condition of receiving a free water test or purchasing any system. Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP, and reply HELP for assistance. For full messaging terms, see our Terms of Service.

5. Information Sharing & Disclosure

We respect your privacy and do not sell, rent, or trade your personal information. We do not buy or sell leads, and we are not affiliated with, nor do we share your opt-in information with, any third-party marketers.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may disclose information only where necessary to: (a) provide support services through trusted service providers acting on our behalf, such as installation partners and licensed plumbers, who are bound to protect your information; or (b) comply with the law, a legal process, or a valid government request.

6. Data Security

We take reasonable measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Choices & Rights

Text messages — opt out at any time by replying STOP to any message
Email — unsubscribe using the link provided or by contacting us directly
Access & correction — contact us to request access to, correction of, or deletion of your personal information

8. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Last updated date above. Your continued use of this website after any change indicates acceptance of the updated policy.

10. Contact Us

Kind Water Co.
Phone: 319-319-6566
Email: ryan@kindwaterco.com
Service Area: Iowa, Illinois, and Tennessee